What is customer data management?

Data is the new oil- the more you have, the more value you create. Organizations must harness data to drive business value if they are to remain relevant in the digital economy. In order to succeed in the data-driven world, businesses need to adopt a customer-centric approach and adopt a customer data management strategy. This article outlines the need for customer data management, its benefits, and the key components of a successful customer data management program.